Modern society encourages people to look out for their own needs first, but this was not necessarily the case even a few decades ago. People married and their commitment was to their partner, so few of them looked after their own needs. When their long time spouse was gone, these older people were often at a loss and they realized they neglected their own social needs. Dating often appears to be a burden, but they want someone with them to attend social functions. They find they cannot summon the energy to date, so they must find an alternative to provide them with companionship.
While many older people have old-fashioned values, many of them are up-to-date on modern technology. Using a computer for an online search to find an escort agency is well within their skills, and this provides them with a paid companion for social functions. This is a good solution for them, and they need not worry about expending the energy necessary to find a date or form a permanent relationship.
Paid companionship has been frowned upon by previous generations, but it has become a good way to socialize for those not seeking a commitment. They find escorts to be intelligent, adventurous and good companions. Professionals provide a service, and there are those who are willing to explore this type of companionship to satisfy their social obligations. Booking through escort agencies gives them the choice of booking several sessions with one escort or spending time with a variety of them.
Being with a paid professional is a good way to casually socialize, but it is not a substitute for a relationship. When the session is done, no relationship has been formed. This is an important factor for many clients, and they are free to pursue their single life or find a permanent relationship with another partner.